Chicago-based Boomerang is kicking to the curb its initial local-merchant approach to social gifting. Instead it’s focusing on what it believes is a much bigger opportunity: tapping into the viral marketing… Read more »
Virtual goods sales have become a significant portion of social networks’ revenues and are a growing revenue contributor for mobile apps as well. Virtual goods have become a very competitive space,… Read more »
The phrase “cats on skateboards” harkens an earlier phase on the internet when websites feasted on slews of amateur content. Online entertainment has since become more sophisticated. Or has it? Read more »
FreedomPop is even more ambitious than we had imagined. It’s not just giving away gobs of free data; it plans to create the carrier equivalent of Web startup and in the… Read more »
Social startup Allthis found itself under fire this week for a viral marketing approach many people found spammy and invasive. But heinous though it is, its behavior is just part of… Read more »
Facebook and search engine optimization are still useful marketing tools for online startups wanting to build audiences. Let’s examine how a startup making consumer apps or online services can get that… Read more »
Last week, two prominent investors declared in blog posts that key marketing tactics favored by consumer startups were no longer viable. There’s no more free lunch, they said, you can’t build… Read more »
There’s another debate brewing today, in addition to the one over Facebook Comments and “authenticity” (see curated Link). It’s about the viability for startups of building a user base via search… Read more »
While companies like Zynga, CrowdStar, and Playdom are building entertainment franchises off apps, Facebook so far hasn’t been much of a platform for business. Now BranchOut, that launched its app last… Read more »
Pixar’s (s DIS) Toy Story films have always managed to have grown-up appeal, thanks to playing on the feelings of nostalgia we all have for beloved-but-forgotten playthings. But for the upcoming… Read more »