ResearchConsumer concerns for the smart home
The majority of U.S. consumers cite cost and privacy issues as the main inhibitors to adopting smart-home technology systems. Read more »
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The majority of U.S. consumers cite cost and privacy issues as the main inhibitors to adopting smart-home technology systems. Read more »
The majority of U.S. consumers remain uninterested in the current smart-home technology market. Read more »
Large commerce sites use a fairly wide variety of advertising and marketing technologies for customer acquisition and retention. Read more »
Though nearly three-quarters of decision-makers say it’s important to manage their site marketing technologies effectively, fewer than one fifth give themselves high marks for doing so. Read more »
On average, IT believes it could achieve 20% ROI improvement by better managing its site marketing technologies. Read more »
IT rates security and poor customer experience as high risks or potential costs from using marketing technologies on big commercial sites. They’re less concerned about vendor management issues. Read more »
IT may be under-emphasizing the potential risks from advertising technologies used on commercial sites, particularly when they come from third parties like ad or affiliate networks. Read more »
IT’s heavy hand in marketing technology supplier selection and management may be justified, but they may not be getting enough marketing input. Read more »
A lack of data sharing prevents marketers from accessing the information needed to dig deeper into customer behavior, as well as convert customer interactions into actionable insights. Read more »
IT relies on a variety of tools – some fairly simple – to manage site marketing and commerce technologies. Read more »