Real-time data analytics and programmatic ad buying and selling are becoming more critical to brand marketers as they refocus more of their efforts from traditional TV channels to digital platforms. Read more »
The smart lock looks to be one of the most promising smart-home technologies in 2015, thanks to technology improvements, user convenience, and lower costs. Read more »
The growth of wearable computing, tracking, social-network analysis, and data analytics can help build both healthier and more productive companies. Read more »
Spurred by some spectacular successes, and some equally spectacular failures, real-time marketing is expanding beyond its roots as brand content synced to events and spread via social media. Read more »
As purchasing patterns shift, a battle is brewing over the fastest and most efficient way to get goods and services bought online into the hands of consumers. Read more »
Today’s marketing technology landscape is a highly complex labyrinth of platforms, applications, and APIs. To fully reap the benefits, though, IT leaders need to do a better job managing their sites’… Read more »
User-generated content has become mobile and more visually sophisticated thanks to an explosion of apps such as Vine and Snapchat, and the rise of the celebrity consumer. Read more »
A wide variety of companies are seeking to capitalize on the huge potential of the smart home space. Vendors and buyers must be aware of key disruptors that will shake up… Read more »